May 4, 2026
A billion people. A phone in every hand. And an algorithm that knows exactly what to show next. Short-form video didn't just change how India consumes content — it changed what India considers worth consuming.
This piece explores how platforms like Reels and Shorts have reshaped attention spans, accelerated cultural trends, and quietly altered how we connect with each other — and what we lose when a nation learns to experience life fifteen seconds at a time.